1 Why Aegis?
Our project gathers together a transdisciplinary team of researchers, students and experts from several diverse fields, joining forces under the name of AEGIS.
AEGIS stands for Aptamer Evolution for Global In situ Sensing, and represents the key technology of our group, the aptamer, a molecule with huge potential that is our own “shield of Zeus”.
“Aegis”
, a word with classical origins,
means protection and care,
perfectly symbolizing what we aim to
achieve with our work: a safeguard tool
that reaches everywherein the world.
2 Visual Identity
Isotype
Biology shows us how the smallest beings can be vital - or fatal - in our lives. Our logo resembles a lens that puts the spotlight on water-borne microorganisms, pointing out how each drop holds a wide world inside. It represents our target as well: addressing the negative impact of aquatic bacteria and ensuring safe access to drinkable water across the globe.
Typography
Below are detailed the different typography styles used throughout the website:
Color Palette
We took inspiration from our cultural heritage, evoking the art of Joan Miró in the choice of our colour identity, through clean and defined lines and the use of geometric shapes for the heads, icons and graphics.
3 Applications
Our way of presenting ourselves to the world has been carefully adapted to the various platforms used for communication and marketing. Below you can see a number of examples of our aesthetic in media, websites, social networks and physical items.