During the brainstorming session, all members of the iGEM team write their ideas on the
idea card (one per card). Place the cards on the designated spot on the board.
Starting from any member of the team, take a card from the deck and present the idea
written on it.
Step 2: The Golden Circle
Now you enter the Golden Circle method consisting of three main questions: why, how
and what. Think about the economic, ecological and social value with each question!
The author of the idea is put in the spotlight to defend their idea:
Ask yourself and the group why you
proposed this idea and the reasoning to be
the next iGEM project.
Ask yourself and the group how you want to
implement your idea into the world.
Here it is important to be concrete and keep your
explanation concise. Only elaborate when the group
does not (fully) understand your answer.
Ask yourself and the group what end product
you want to achieve with your idea.
This refers to the end product that you want to make
Step 3: Quadrants
Once your idea has survived the Golden Circle, you will place it in the appropriate
quadrant.
The two important elements to consider are:
if there is an interest; whether the idea will excite curiosity or attention, and;
if there is an impact; whether the idea will have a marked effect or influence on
people or the world.
HIGH INTEREST - LOW IMPACT
If the idea has a high
interest but a low
impact, it signifies that
the idea will be in
demand but without
significance effect.
HIGH INTEREST - HIGH IMPACT
If the idea has a high
interest and high
impact, it signifies that
the idea will be in
demand and with great
effect.
LOW INTEREST - LOW IMPACT
If the idea has a low
interest and low impact,
it signifies that the idea
will not be in demand
and without effect.
LOW INTEREST - HIGH IMPACT
If the idea has a low
interest but high
impact, it signifies that
the idea will not be in
demand but the effect
will be high.
It is important that you at least have some background information about the ideas you are presenting. With the team, you can obtain their knowledge on the subject and also research further, especially in
the areas concerning:
- Economic value
- Ecological value
- Social value
- Market interest
- Market impact
Step 4: Game End
Now, here is our strategy! Remove all the cards placed in the red-zone - these are
ideas which do not contain potential value to work on as an iGEM project.
Based on your team’s interest, you can choose whether you want to aim for the
yellow, blue or green quadrant in this year’s iGEM competition.
Once a quadrant has been chosen, arrange the idea cards from the most preferred to
the least. From there, you should have at least 3 ideas to worry about! Good luck!