Team:UNSW Australia/Entrepreneurship


Team: UNSW Australia



Overview

Assemblase is a highly adaptable product that can be used across any biochemical reaction where rate limiting barriers are creating vast inefficiencies in yield. Currently we are using Paclitaxel manufacturing as a case study to showcase how Assemblase can enter and dominate the cancer drug development market. There are plans however, to expand into different industries such as high value therapeutics, food industry and consumer good production. The business plan has been created from the business plan template created by our team. We have consulted a total of 9 companies ranging from venture capital firms to pharmaceutical companies. Additionally, we have attracted interest from a private investor to invest $100,000 pre seed.

Currently there is no commercially available protein scaffold this is due to the novel nature of this science1. Additionally, there are attempts to improve multi-step reaction inefficiencies however this appears to be limited in a commercial setting. We realised Assemblase could provide a novel solution to solve this well-documented problem2.

Our goal is to improve the manufacturing of multi enzyme reactions. Through applying Assemblase we can put two enzymes closely together, increasing the probability that the product of one enzyme will enter as the substrate for the next in a multi-enzyme reaction . We have decided to use Paclitaxel as a case study due to its renown nature. Additionally, we can combine Assemblase to two pathways in Paclitaxel this in conjunction with the application using FRET3 acts a proof of science to show Assemblase is in fact adaptable and multimodular.

Customer Discovery

We determined our addressable market by conversations with academics, pharmaceutical companies, government agencies and investors all whom are key stakeholders. To find out more visit our Integrated Human Practices page.

Protein scaffolds will play an integral role to improve biochemical manufacturing processes.

Dominic Glover

Senior Lecturer, UNSW
Paclitaxel will continue to have a role (in chemotherapy). It is established in too many diseases for it to disappear in the next two to three decades.

Gilberto Lopez

Editor-in-Chief, Journal of Global Oncology
There is a need for improvement in cancer treatment. This could be done through improving the manufacturing process of drugs freeing up money for better patient treatment.

Josie Rutovitz

Oncologist, Northern Hematology Oncology Group
Pharmaceutical companies are looking for products that have a diverse range of applications. Assemblase being adaptable will play a pivotal role in dominating the enzyme market.

Peter Grudzinkas

Ex-Marketing Manager, Abbott Products
$4.5B $6.3B
The Australian goverment pays $4.5 billion4 through "Medicare", which accounts for 4% of the government budget.
That's 70% of the total cancer market, with $1.8 billion out of pocket.
There are 432,4005 people with cancer in Australia with 145,000 new diagnosis every year.
Additionally, 48,8406 will die each year of Cancer accounting for 28.1% of all deaths within Australia.
1 in 2 people will be diagnosed with cancer before 856.
60-70% of chemotherapy patients will require the use of Paclitaxel at least once throughout their treatment process.

Dr Peter Gunning

Paclitaxel

Global

Aus

Global Paclitaxel Sales are equal to $200,000,000 per annum7.
A monthly dose still costs $800 in America8.
Australian Paclitaxel Sales are equal to $11,000,000 per annum9.
$24.83 $23.83
A reduction in price by $1 would amount to PBS paying $500,000 less for Paclitaxel9.
Paclitaxel is classified as an F2 drug meaning every manufacturer is subject to continuous disclosure. If one of the 6 manufacturers change their production all 5 other will have to adapt to not be outpriced by the market.
The enzyme market is $5.8 billion annually estimated to reach $6.4 Billion by 202010.
What is an Enzyme?
A substance produced by a living organism which acts as a catalyst to bring about a specific biochemical reaction11.
Industry Enzyme Use
Baking Xylanase Dough conditioning
Dairy Acid proteinase Milk coagulation
Brewing Pullulanase Starch saccharification
Detergent Lipase Fat stain elimination
Cosmetics Laccase Hair dye
ENZYME MARKET INDUSTRIALS THERAPEUTICS CONSUMER GOODS TEXTILES BIOREMEDIATION
Efficiency = Output/Input
Currently there is vast inefficiencies in multienzyme reactions causing high prices for manufacturers and consumers.
Cost
Through reducing loss to diffusion reactions with Assemblase require less input.
Sustainability
The use of multienzyme steps allows for inclusion of sustainable pathways that use waste products.
Time
Through reducing the rate limiting step reactions occur faster with Assemblase.
Paclitaxel Manufacturers
Reduced manufacturing prices will result in higher profitability. Additionally, Assemblase may make manufacturing lines that were previously not profitable, commercially viable.
Australian Government
Through reductions in price of pharmaceuticals and industrials cost pressure on the health system and infrastructure will be elevated allowing better allocation of funds.
International Health Insurance
Insurance companies will benefit from reduction in the cost of pharmaceuticals with reduced price resulting in higher profit margins. This will be particularly beneficial for countries that don’t provide a public benefit scheme.
End Users
A reduction in the manufacturing cost for consumer goods, pharmaceuticals, etc will result in cheaper goods allowing customers to have more disposable income disposable income.
Key Stakeholders Description
Australian Paclitaxel Manufacturer Pfizer Australia Pty Ltd (anzatax)
Australian Paclitaxel Manufacturer Juno Pharmaceuticals Pty Ltd (paclitaxel ACT)
Australian Paclitaxel Manufacturer Accord Healthcare Pty Ltd (paclitaxel accord)
Australian Paclitaxel Manufacturer Sandoz Pty Ltd (paclitaxel ebewe)
Australian Paclitaxel Manufacturer Fresenius Kabi Australia Pty Limited (paclitaxel Kabi)
Australian Paclitaxel Manufacturer Teva Pharma Australia Pty Limited (paclitaxin)
Australian Government Public Benefits Scheme
International Insurance agencies Healthcare Insurance Companies

Assemblase

Adaptable Apply to a variety of pathways
Self-assembling Requires no intervention, machines, or chemicals to assemble
Stable Work at a range of pH and temperature
Sustainable Use multiple times through filtration
Multimodal Use 2 to 3 unrelated enzymes
Co-localisation Make reactions occur in a single area
Without Assemblase
With Assemblase
For more information, click here.
Assemblase makes Paclitaxel synthesis 6x more efficient, demonstrated through modelling
Paclitaxel
Paclitaxel is a microtubule inhibitor, stopping cell division which leads to cell death12.
Our Baccatin III pathway is environmentally friendly.
F2 PBS Status ensures all manufactures will incorporate Assemblase.
Paclitaxel is used to create other pharmaceuticals such as Abraxane, Taxoprexin, Opaxio.
Assemblase production method recycles waste products.
Assemblase will foster an elite service that will allow users to increase the rate of product formation of their biochemical processes. The Assemblase scaffold will prove to advance industry significantly removing inefficiencies and increasing production of units.
Users will either provide Assemblase Pty Ltd with the desired enzymes that they require for their reaction or alternatively, the description of enzymes which will then be sourced. These enzymes will be attached using a tag and catcher system. The scaffold will then be sent back to the customer and will be able to be added to the required reaction.
The user will be then sent the required scaffold dependent on how regularly they will require the scaffold and how often the customer is running the reaction. The user will incur a one off consulting and advising fees as well as, the unit cost for the Assemblase Scaffold.

Other Considerations

Patents
During the initial years Assemblase will be sold a trade secret with patenting not being an issue until global expansion.
Legal Structure
Assemblase has a Proprietary Limited legal structure this allows for the initial founders to retain ownership whilst easily bringing in outside funding parties.
Compliance
Assemblase is compliant with the Office of Gene Technology Regulator.
Assemblase offers a personalised and novel service being the only company that offers protein scaffolding. The personalised service ensures customer satisfaction crucial in the enzyme market.
ProSci13 Deltagen14 Enzyme Solutions15 Novozymes16
About A leader in its field, ProSci’s priority is to provide the highest quality monoclonal, polyclonal, and single domain antibody services in the industry. Originally producers of high-grade enzymes for the wine and brewing industry, over the past two decades Deltagen has developed a position as a key supplier of food flavours, colours and processing aids to the food and beverage manufacturers of Australia. Enzyme Solutions is involved in sales and distribution of Enzymes for many industries including Baking, Brewing, Cleaning, Dairy, Ethanol, Fruit Juice & Olive Oil Production, Grain Processing, Nutraceuticals Paper, Protein Processing, Specialty Enzymes, Textiles, Waste Treatment & Wine. The company’s focus is the research, development and production of industrial enzymes, microorganisms, and biopharmaceutical ingredients.
Founded 1998 1983 1997 1925
Strength Provides a wide array of services and goods within therapeutics. Provides both enzyme production as well as distribution and packaging services. Provides a highly personalise service with education on how to use the enzyme as well as safety requirements and what enzyme is worthwhile. Provides a wide range of enzymes across many industries leveraging long standing experience.
Weakness Quite niche in the therapeutics market predominately established in the US. Only provides products in food and beverage. An international presence and established market presence have not been ensued to diverse product range. Currently not employing novel scaffolding methods as well as less tailored service due to size of customer base.
Assemblase is the only company in Australia as well as, globally that offers a commercially available protein scaffold. The scaffold allows Assemblase to attach multiple enzymes maintaining a competitive advantage over competition.
Clienttrending_flatCustomer
  1. The initial step involves client sending either sourcing an enzyme or receiving a sequence of the enzyme from the client which will then be attached to the Assemblase scaffold.
  2. The components of Assemblase scaffold will then be produced by the Assemblase team.
  3. The different components will then be sent in a biologically compliant storage device by Assemblase’s distributor.
  4. The customer can then distribute their product to the end user.
  5. The Assemblase team will provide information into the recovery process prior to bead immobilisation.
  6. The user will then add the Assemblase components to their reaction.

Minimum Viable Product

The minimum viable product for the Assemblase scaffold is a protein scaffold that could increase reaction rate by a minimum amount of 10% this would ensure that consumer need is met. Assemblase must be able to self-assemble and be stable and unreactive with undesired elements of customer reaction process. Additionally, the Assemblase scaffold must not alter or create any by-products that could hinder or to a reasonable level inconvenience current production method.

Future Commitments & Funding

1 / 9

BLACKBIRD VENTURES

One of Australia’s largest venture capital firms.

2 / 9

BIOSCIENCE MANAGERS

An international healthcare investment firm that finances and enables innovative science and technology
.

3 / 9

ONE VENTURES

One of Australia’s largest venture capital firms holding one of the largest venture healthcare funds.

4 / 9

AUSTRALIAN GOVERNMENT DEPARTMENT OF HEALTH

Oversees the running of Australia's health system.

5 / 9

TEVA

A Multinational pharmaceutical specialising in generic pharmaceuticals.

6 / 9

UNSW FOUNDERS

A leading accelerator supporting students, staff and alumni.

7 / 9

CICADA INNOVATIONS

An Australian incubator that supports science-based innovations.

8 / 9

ALLEN PARTNERS

A boutique investment bank specialising in capital raising.

9 / 9

CSIRO

An independent Australian federal government agency responsible for scientific research.

Assemblase requires a large amount of capital for operations. Through funding capital expenditure on equipment and R&D will be facilitated. The funding schedule will be accompanied with coveats specific to each round ensuring a stable cash flow prior to establishing a network of customers.

Round Who Amount Investment to Date Tranches Date
Pre-seed University, government, accelerator, family and friends $100,000 $100,000 Subordinate H1 2020
Seed VC Venture Capital Fund $2,000,000 $2,100,000 Senior H2 2020
VC Institutional $10,000,000 $12,100,000 Senior H1 2022

We were lucky enough to pitch to venture capital firms, accelerators and fund managers. Through pitching we gained valuable perspective into the market understanding the market demand for Assemblase. We used the following to accompany each pitch:

Pitchbook for Investors

Slidedeck for Investors

Business Plan

We created a business plan adapted from the UNSW business scaffold. This enabled us to consider and understand how to bring and integrate Assemblase into the market.

Download our Business Plan

Market Strategy

Entrepreneurship Criteria

Customer Discovery - Has the team interviewed a representative number of potential customers for the technology and clearly communicated what they learned?

Through interviewing a diverse range of stakeholders, we understood the problem surrounding biochemical manufacturing processes. This in conjunction with market research allowed us to come to the conclusion that there were no commercially available protein scaffolds. Our stakeholder analysis ensured that all individuals in the value chain were considered such as; Pharmaceutical companies, investors and end users. Our customer analysis demonstrated that the Assemblase Scaffold must be; adaptable, self-assembling, stable, sustainable and multimodal. This will ensure the commercial success of Assemblase improving biochemical manufacturing pathways.

Based on their interviews, does the team have a clear hypothesis describing their customers' needs?

Through consulting stakeholders, we created a clear hypothesis, “Currently there are vast inefficiencies in multienzyme reactions causing high prices for manufacturers and consumers”. We will meet the customers’ needs by reducing costs and time of production whilst, improving the sustainability of the biochemical processes.

Does the team present a convincing case that their product meets the customers' needs?

Through consulting all key stakeholders, we were able to create a protein scaffold that meet their needs. Our scaffold exhibits the core components that make it vastly adaptable and multimodal. These characteristics in conjunction with our MVP ensure our product exceeds customer’s needs. e

Has the team demonstrated a minimum viable (MVP) product? And does the team have customers to commit (LOI, etc.) to purchasing it / using it?

Our team has created the criteria for a minimum viable product. This will provide the user with utility improving their biochemical manufacturing process. Additionally, we have pitched our idea to a variety of stakeholders who have expressed interest. This has ultimately culminated in a $100,000 commitment invest by a private investor.

Does the team have a viable and understood business model/value proposition to take their company to market?

We have created a business model which has been outlined in our business plan. This business plan allows us to map out the next 36 months for Assemblase. The business plan also shows key consideration for establishing Assemblase as a viable business. Additionally, the pitchbook and slidedeck has allowed us to engage with investors, demonstrating the value proposition Assemblase brings to the community.

References

  1. Horn AH, Sticht H. Synthetic protein scaffolds based on peptide motifs and cognate adaptor domains for improving metabolic productivity. Frontiers in bioengineering and biotechnology. 2015 Nov 23;3:191.
  2. Britton J, Raston CL. Multi-step continuous-flow synthesis. Chemical Society Reviews. 2017;46(5):1250-71.
  3. Sekar RB, Periasamy A. Fluorescence resonance energy transfer (FRET) microscopy imaging of live cell protein localizations. The Journal of cell biology. 2003 Mar 3;160(5):629-33.
  4. Goldsbury D, et al. Health services costs for cancer care in Australia: Estimates from the 45 and Up Study. PLOS ONE [Internet]. 2018 [cited 9 October 2019];13(7):e0201552. Available from: https://journals.plos.org/plosone/article?id=10.1371/journal.pone.0201552
  5. Cancer statistics | Cancer Australia [Internet]. Canceraustralia.gov.au. 2019 [cited 9 October 2019]. Available from: https://canceraustralia.gov.au/affected-cancer/cancer-statistics
  6. Cancer in Australia [Internet]. Cancer.org.au. 2019 [cited 13 October 2019]. Available from: https://www.cancer.org.au/about-cancer/what-is-cancer/facts-and-figures.html
  7. Newman DJ, Cragg GM, Kingston DG. Natural products as pharmaceuticals and sources for lead structures. InThe Practice of Medicinal Chemistry 2008 Jan 1 (pp. 159-186). Academic Press.
  8. Force RW, Pugmire BA, Culbertson VL. Comparing medical cost of care for patients with metastatic breast cancer receiving taxane therapy: claims analysis. American health & drug benefits. 2010 Jul;3(4):276.
  9. Price Disclosure [Internet]. Pbs.gov.au. 2019 [cited 9 October 2019]. Available from: http://www.pbs.gov.au/info/industry/pricing/price-disclosure-spd
  10. Singh R, Kumar M, Mittal A, Mehta PK. Microbial enzymes: industrial progress in 21st century. 3 Biotech. 2016 Dec 1;6(2):174.
  11. Robinson PK. Enzymes: principles and biotechnological applications. Essays in biochemistry. 2015 Nov 15;59:1.
  12. Rowinsky EK, Donehower RC. Paclitaxel (taxol). New England journal of medicine. 1995 Apr 13;332(15):1004-14.
  13. ProSci Antibodies [Internet]. Prosci-inc.com. 2019 [cited 13 October 2019]. Available from: https://www.prosci-inc.com/products/
  14. Deltagen [Internet]. Deltagen. 2019 [cited 13 October 2019]. Available from: https://deltagen.com.au/
  15. Enzyme Solutions [Internet]. Enzyme Solutions. 2019 [cited 13 October 2019]. Available from: https://www.enzymesolutions.com.au/
  16. Novozymes [Internet]. Novozymes. 2019 [cited 13 October 2019]. Available from: https://www.novozymes.com/en