Team:Leiden/Entrepreneurship
S.P.L.A.S.H.
Suckerin Polymer Layer to Achieve Sustainable Health
Entrepreneurship
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1A. product idea
Describe what you want to develop. How could your product solve a current problem? Shortly explain the science behind your product.
1B. unique selling points
What are the unique selling points of your product? What makes it more interesting than products from other companies? Provide a clear product vision.
1C. market analysis
Analyse the market: what is your target market and the market needs? How large is that market? Show that the demand is big enough for new inventions. Who are your customers and target audience? Find out what similar products competitors have already made. Show a couple of key points why you outcompete the competition.
2A. product validation
Show the effectiveness and safety of your product. Have you conducted performance, user experience, and functional testing to prove this? Have you done clinical trials if needed? What problems were addressed, and how were they solved?
2B. intellectual property
Intellectual property is one of the key points of a successful biotech company. Have you filed a provisional patent on your project? In which countries do you want to apply for a patent?
2C. business plan
In your business plan, you have to show how you want to sell and distribute your product. For which price do you want to sell your product? How would you distribute your product? Include market analysis data and business model in your business plan.
3A. investors and customers
You have to find investors and customers to develop your product successfully. How will you build you company? Have you spoken with investors and customers? Include the different costs, such as salaries, in your calculations.
3B. incorporate and execute
Having finished all points stated above, it is now time to start up our company. Who owns the company? Who are the stakeholders? Who are the shareholders, directors, and officers?
3C. minimal viable product
Finally, you have now constructed a minimal viable product, having integrated all the aspects stated earlier.
CHECKPOINT
Have you thought about and implemented all of the points stated above? You can now go to phase 2.
CHECKPOINT
Have you thought about and implemented all of the points stated above? You can now go to phase 3.
FINISH
Congratulations! You have now created a company, good luck with development and marketing!
Product idea
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Unique selling point
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Market analysis
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Product validation
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Intellectual property
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Business plan
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Approach investors
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Incorporate and execute
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Minimal viable product
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